My favorite Japanese actors all in these Sapporo posters. Well, Fukuyama ( shown with ocha/tea beer) is an accomplished singer and at best J pop actor, while Mifune and Yamazaki are acting gods in universes reserved just for them.
Actors and actresses have been enlisted to help sell tea too in China, particularly for Tieguanyin and other prestigious teas that have brand names. Attempting to make a brand of tea is difficult- most are brands of teashops in China. In Japan, because vending machines rule, and teas are in PET bottles, and celebrities endorsement still mean something, even serious actors are enlisted for promotions.
A curatorship brand like Teance- I wonder…. There’s always Hello Kitty?